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"A significant increase in demand for our digital testing services drove our decision to move forward with marketing automation. Mautic’s slick, simple UI, overall ease of use, and ability to easily connect with other systems really sold us."Matt Solar
The marketing technology vertical is innovating faster than ever. More than half of marketers think the marketing technology landscape is evolving faster than their companies’ adoption of the technology.
In fact, companies are adopting more and more of these technologies to fill the shifting needs of their growing businesses.
Modern marketing automation software is constantly evolving to meet the needs of the present-day marketer. Staying on this trend, the 2.10 Mautic release specifically boosts your ability to run Account Based Marketing campaigns at scale and gives you more flexibility when you’re building campaigns around custom fields.
Prioritization of leads takes significant time ‒ unless you have a sound lead scoring strategy in place.
Your sales team can spend countless hours sifting through names and making educated guesses at who to call. But the most successful sales teams are the ones who know how to prioritize their follow-up and make connections with your “best fit” leads.