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"A significant increase in demand for our digital testing services drove our decision to move forward with marketing automation. Mautic’s slick, simple UI, overall ease of use, and ability to easily connect with other systems really sold us."Matt Solar
We’ve all heard the phrase “content is king”. But the time has passed where you can create a ton of random content and expect a good response. 2017 isn’t about the quantity of content you create, but the quality of your content marketing strategy that’s truly important.
Marketing automation software isn’t just for marketers. In fact, it shouldn’t be.
One of the primary benefits of using marketing technology tools is improving conversion – getting more qualified prospects into the sales pipeline so that the sales team can close deals.
Software limitations are holding companies back. So when uTest’s legacy marketing automation solution brought challenges in the form of personalization, in-app notifications and SMS capabilities, the company decided to look elsewhere for a solution.
uTest replaced its legacy marketing automation tool with Mautic to drive growth and innovation while cutting costs.