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"A significant increase in demand for our digital testing services drove our decision to move forward with marketing automation. Mautic’s slick, simple UI, overall ease of use, and ability to easily connect with other systems really sold us."Matt Solar
Adoption of ABM is at an all-time high. More than 90% of marketers believe that ABM (account-based marketing) is essential to B2B marketing. Whether you’re new to ABM or have been doing it for years, advice from Engagio CEO, Jon Miller, will always be useful.
The latest release of Mautic includes an expanded set of available plugins and deeper integration with the tools that marketers have come to rely on. Users now have the ability to connect to even more external data sources, and use that information in Mautic to trigger campaigns and create more personalized experiences for their audience.
As far as buzzwords go in marketing, personalization is up there with the all-time greats. Even the buzzword of the year, “Account-Based Marketing”, is centered around offering more personalized messaging to specific target accounts. Dynamic content is no different. It’s about using the same email, form, landing page, or web page to deliver a unique message to each visitor.