Mautic Launches Maestro, A Marketing Management Solution Created Specifically for Agencies and Enterprises
Provider of Open Marketing Cloud Offers New Product that Increases Scalability and Saves Time for Marketers Across the Entire Business
October 3, 2017 -- Mautic, the leader in modern marketing automation, today announced the addition of Maestro, the industry’s first solution that enables seamless management of multiple marketing automation accounts. The company also announced an upcoming beta program for Maven, a marketing intelligence solution that will apply machine learning to help marketers optimize campaigns and content delivery, coming later this year.
These new products are major additions to the company’s Open Marketing Cloud, a suite of modern marketing tools that enable brands to connect all their digital properties and channels into a seamless customer experience. This means that companies can integrate their marketing website with their SaaS platform and their mobile apps for session tracking, lead scoring and dynamic content. It also means brands can easily coordinate their marketing emails, product emails, mobile alerts and web notifications.
“The launch of Maestro and upcoming introduction of Maven further establishes Mautic as a disruptive force in the marketing technology space,” said Mautic CEO, Matt Johnston. “Mautic’s Open Marketing Cloud puts an end to siloed, slow marketing automation, and enables companies to create a seamless, personalized experience across all their digital properties and channels.”
As a first in the marketing automation market, Maestro removes the significant technical and financial barriers of having multiple marketing automation accounts - for different business units, country teams, or product lines - within an enterprise. The same is true for marketing or digital agencies who need to manage multiple client accounts. Core capabilities of Maestro include:
- Management of Multiple Accounts: well beyond single sign-on, Maestro provides users with a single interface for access to multiple Mautic marketing automation accounts and easy creation of new accounts - including the ability to create a sandbox account where users can develop ideas before going live.
- Campaign Replication: users can easily replicate high-performing campaigns across accounts, allowing them to rapidly optimize and iterate delivering superior results.
- Custom Branding: for agencies who help clients with marketing operations, Maestro enables them to manage custom branding of each client’s Mautic account.
- Benchmark Reporting: as an overarching platform, Maestro offers powerful reporting capabilities giving users more visibility into the success of initiatives across their entire business in a single dashboard.