CMO

CMOs and the Big Squeeze

Jeff Seevers Marketer Leave a Comment

Since the beginning of marketing, there have always been two camps. Data and creative. These two groups have done their best to work together, at times awkwardly combining research with creative campaigns to engage their audiences. But have they truly integrated to create real value in the digital age? A few years ago Gartner published a report stating that CMOs …

locks

One Less Password to Remember: SAML for SSO Now Available

Katie Staveley Marketer Leave a Comment

User management just got easier with Mautic. The latest release of Mautic Cloud Pro brings integration with SAML for single sign-on (SSO). Put simply, when turned on, this integration relieves end-users from having to remember yet another username and password while offering enhanced security and streamlined user management for IT. Security is consistently at the top of the priority list …

Mautic connects Hubspot CRM

Mautic Integration with Hubspot CRM

Katie Staveley Marketer Leave a Comment

Our development team here at Mautic marked the end of their first sprint as an agile team by releasing Mautic 2.4 to customers earlier this week. Users now have the ability to integrate Mautic with Hubspot CRM, another notch in the belt that helps marketers connect the dots across the marketing stack and work hand-in-hand with their sales counterparts. With …

Open Marketing – Buzzword or Missing Link?

Matisha Ladiwala Leave a Comment

Every few years, there are new buzzwords that begin to circulate the marketing industry. These words encourage companies to think differently about how they go to market. The goal is usually to make marketing more relevant and effective. Currently, there are two buzzwords that come to mind. The first is ‘Inbound Marketing’. This is the idea of using relevant content …

Introducing Mautic Cloud Free & Pro

dbhurley Leave a Comment

As the leading open source marketing automation solution, Mautic’s engineering team — and our vibrant open source community — have spent the past several months adding great new features, flows and integrations. And today, we’re announcing some new enhancements to our Mautic Cloud Free product, and an all-new Mautic Cloud Pro product. Mautic Cloud Pro With Mautic Cloud Pro, you’ll …

2016 Aug 23 Downtime Explained

Alan Hartless Press

Mautic.com experienced a brief service outage on August 23, 2016. Starting around 8am Eastern Standard Time, we received a large influx of network traffic – many times exceeding our average. This influx caused an unexpected trickle effect throughout our systems that took a number of hours to hunt down, fix, and return everything to stable conditions. We have stabilized all …

communication

Why Aren’t My Customers Listening?

Jeff Seevers Marketer Leave a Comment

For years Gary Vaynerchuk has said “Marketers ruin everything”. As a marketer, I always cringe when I hear that. I take it so personally. But then I hear him explain; “…what we know is if you followed a brand, or as you use Facebook, as many of you do, or Twitter, we see a lot of crap, right? People just …

pokemon

Pokemon Go: Fad Or Technological Revolution?

Matisha Ladiwala Marketer Leave a Comment

I was out bowling with some (millennial) friends the day that Pokemon Go was launched in the US. While I was waiting my turn to bowl, one of my friends showed me this new game that he described as ‘bringing his online and offline lives together.’ Even though it had only been around for only a few hours, he couldn’t …

metrics

Marketing Metrics that Matter

Matisha Ladiwala Marketer Leave a Comment

A number of years ago, the New England Direct Marketing Association invited me to speak about marketing metrics and which ones were important to track. Back then, consumers were just starting to research and buy products online. Large amounts of available data was starting to inundate marketers and since I worked at a business intelligence company, they wanted to hear my …