Mautic’s Randomizer feature enables users to randomly select contacts from a pre-defined segment. The primary use case is for marketers who want to send a special offer to a small group of contacts.
Most marketers think of campaigns as being ways to communicate with their contact list. However, campaigns can also be very useful for lead management and sales enablement.
Personalization is one of the key reasons many of our customers chose Mautic. Our Mailer is Owner feature is one way our customers can make emails feel like 1-1 messages rather than automations.
Assets are pieces of content that you, as a Mautic user, want to make available for your contacts to access. Beyond that, you want to track and report on who is viewing or downloading your assets.
Many businesses want to restrict their content and communication to contacts with business email addresses (i.e. no free accounts like Gmail).
Mautic is now part of Acquia, the company behind the Drupal CMS. However, our open philosophy means we’ll still play nicely with any other tools in your MarTech stack.
Lead scoring is a way for marketers to measure which of their contacts are the most engaged based on their interactions and behavior.