Assets are pieces of content that you, as a Mautic user, want to make available for your contacts to access. Beyond that, you want to track and report on who is viewing or downloading your assets.
Many businesses want to restrict their content and communication to contacts with business email addresses (i.e. no free accounts like Gmail).
Mautic is now part of Acquia, the company behind the Drupal CMS. However, our open philosophy means we’ll still play nicely with any other tools in your MarTech stack.
Lead scoring is a way for marketers to measure which of their contacts are the most engaged based on their interactions and behavior.
Landing Pages are a powerful feature that enable you to do more than just publish content quickly and easily. Using landing pages can give you insight to what kind of content your contacts are interested.
The vast majority of marketers today rely on email as their primary channel for communication with prospects and customers. While Mautic supports incorporating other channels into campaigns, email has the most complexity.
Follow the basic onboarding checklist to ensure optimization of your deliverability and content.