Lead scoring is a way for marketers to measure which of their contacts are the most engaged based on their interactions and behavior.
Landing Pages are a powerful feature that enable you to do more than just publish content quickly and easily. Using landing pages can give you insight to what kind of content your contacts are interested.
The vast majority of marketers today rely on email as their primary channel for communication with prospects and customers. While Mautic supports incorporating other channels into campaigns, email has the most complexity.
Follow the basic onboarding checklist to ensure optimization of your deliverability and content.
Mautic has several sections in the Settings menu, which is kept separate from the items you’ll use on a daily basis.
If your organization has multiple people with different responsibilities for marketing, you’ll want to set up Users and Roles in Mautic.
Proper configuration is important for branding, performance, and the user experience for your team as they do their jobs. Once you’ve configured these settings, you probably won’t have to touch them again.
Each business has different data points that are relevant to its market. Mautic’s Custom Fields enable our customers to use those data points to personalize messaging, segment contacts, and run reports that can indicate which types of contacts are worth spending the most time and money targeting.