Software limitations are holding companies back. So when uTest’s legacy marketing automation solution brought challenges in the form of personalization, in-app notifications and SMS capabilities, the company decided to look elsewhere for a solution.
uTest replaced its legacy marketing automation tool with Mautic to drive growth and innovation while cutting costs.
U.S. consumers are now spending more than 5 hours per day on their mobile devices. And when they’re on their smartphones, they use an average of 9 apps per day. Let those numbers sink in for a moment.
The time has come and gone where emails and newsletters are the only way for consumers to hear your message.
74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests.
This means that nearly three-fourths of your website visitors want personalized experiences. As a marketer, how can you show personalized and relevant information to consumers without knowing much about them?
The latest release of Mautic includes an expanded set of available plugins and deeper integration with the tools that marketers have come to rely on. Users now have the ability to connect to even more external data sources, and use that information in Mautic to trigger campaigns and create more personalized experiences for their audience.
As far as buzzwords go in marketing, personalization is up there with the all-time greats. Even the buzzword of the year, “Account-Based Marketing”, is centered around offering more personalized messaging to specific target accounts. Dynamic content is no different. It’s about using the same email, form, landing page, or web page to deliver a unique message to each visitor.