Announced at last week’s event, the MarTech landscape now has over 5,000 software products to choose from. Oh-my-lanta. This infographic literally hurts my eyes. A bunch of little logo dots splashed into similar sounding categories, how do you sift through this madness and assemble the right technology stack?
There’s no substitute for old fashioned elbow grease and good conversation
MarTech Today recently published an article on why marketing automation is not living up to expectations. The article cites a number of reasons including:
- Inability of marketers to align strategy with buying cycle of their audience
- Feeding the content beast for all the automated touches is hard
- Process and data quality issues and lack of analytical skill in marketing
The article’s author Mary Wallace, even goes so far as to say “Executing on campaigns that leverage behavioral information and the segmentation components of marketing automation remains almost impossible.” Really?
A single communication channel won’t work for marketers anymore.
Did you know that 92% of online ads aren’t noticed in 2017? Rewind about 20 years and the story was completely different.
AT&T purchased the first ever banner ad from HotWired.com in 1994 and a whopping 44% of the people who saw this ad clicked on it.
Marketing Automation Shouldn’t be Holding You Back
In today’s martech landscape, marketing automation means many different things to different people. Traditionally it’s been rooted in website tracking and email marketing. But in recent years, anything that automates any individual piece, no matter how small, is now considered marketing automation.
Built in Boston today announced their pick for 50 Startups to Watch in 2017. We are ecstatic to be included in this year’s list among many promising companies! The knowledge, experience and energy of the Boston start-up community is unlike anywhere else.
User management just got easier with Mautic. The latest release of Mautic Cloud Pro brings integration with SAML for single sign-on (SSO). Put simply, when turned on, this integration relieves end-users from having to remember yet another username and password while offering enhanced security and streamlined user management for IT.
Since the beginning of marketing, there have always been two camps. Data and creative. These two groups have done their best to work together, at times awkwardly combining research with creative campaigns to engage their audiences. But have they truly integrated to create real value in the digital age?
Our development team here at Mautic marked the end of their first sprint as an agile team by releasing Mautic 2.4 to customers earlier this week. Users now have the ability to integrate Mautic with Hubspot CRM, another notch in the belt that helps marketers connect the dots across the marketing stack and work hand-in-hand with their sales counterparts.
It’s that time of year again… the beloved holiday season. Here in the states, this past weekend and the infamous Black Friday kicked off the annual holiday shopping extravaganza. Recent history and the growth of ecommerce has turned what used to be a day into an entire week plus of the “best deals of the year” for all your holiday shopping needs.