Here’s the ugly truth: marketers are guilty of stereotyping. We all know that marketing is both an art and a science, but when it comes to creativity in marketing, many of us associate that exclusively with the art side. Meanwhile, we continue to think that the science of marketing only applies to testing and measurement.
But the role of marketing has changed, and so have these labels and expectations. Recently, our VP of Marketing, Katie Staveley, shared five ways that modern technology is empowering all of us – left and right-brained, artistic and scientific – to solve business challenges more creatively than ever before.
Here are the first two lessons from her presentation. Visit us here to get the rest.
Thirsty for those other three lessons? Click here for the full presentation!