Ringing in the New Year Looking Forward to 2018
I’m wrapping up what was my first full calendar year with Mautic. I can’t believe how fast it’s gone by and how much the Mautic product, company and community has grown this year.
CMS Critic has revealed their 2017 Award winners. We are thrilled that Mautic has been voted as this year’s People’s Choice for Best Marketing Automation Suite! We’re still relatively new to the MarTech landscape, so we were honored to learn that we had been considered for the award.
The latest release of Mautic includes an expanded set of available plugins and deeper integration with the tools that marketers have come to rely on. Users now have the ability to connect to even more external data sources, and use that information in Mautic to trigger campaigns and create more personalized experiences for their audience.
Inspired by the epic words of the late, great Freddie Mercury, it’s time for marketers to break free from outdated marketing automation solutions. There’s a better alternative to technology that’s been around for more than a decade, and has failed to keep up with today’s modern marketing demands.
There’s no substitute for old fashioned elbow grease and good conversation
MarTech Today recently published an article on why marketing automation is not living up to expectations. The article cites a number of reasons including:
Inability of marketers to align strategy with buying cycle of their audience
Feeding the content beast for all the automated touches is hard
Process and data quality issues and lack of analytical skill in marketing
The article’s author Mary Wallace, even goes so far as to say “Executing on campaigns that leverage behavioral information and the segmentation components of marketing automation remains almost impossible.” Really?
Marketing Automation Shouldn’t be Holding You Back
In today’s martech landscape, marketing automation means many different things to different people. Traditionally it’s been rooted in website tracking and email marketing. But in recent years, anything that automates any individual piece, no matter how small, is now considered marketing automation.
We’re getting ready to start day three at the B2B Marketing Exchange event (#B2BMX). The last few days have been packed with terrific case studies, great networking, and a lot of very engaged marketers taking advantage of this opportunity to learn how to be more effective and efficient.
Built in Boston today announced their pick for 50 Startups to Watch in 2017. We are ecstatic to be included in this year’s list among many promising companies! The knowledge, experience and energy of the Boston start-up community is unlike anywhere else.
User management just got easier with Mautic. The latest release of Mautic Cloud Pro brings integration with SAML for single sign-on (SSO). Put simply, when turned on, this integration relieves end-users from having to remember yet another username and password while offering enhanced security and streamlined user management for IT.
Our development team here at Mautic marked the end of their first sprint as an agile team by releasing Mautic 2.4 to customers earlier this week. Users now have the ability to integrate Mautic with Hubspot CRM, another notch in the belt that helps marketers connect the dots across the marketing stack and work hand-in-hand with their sales counterparts.