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CMO Secrets with Greg Lord

Moltin's VP of Marketing shares what the biggest challenges are in the commerce space and how he would construct his marketing dream team.

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September 6, 2017 / Published in Blog

Modern marketing automation software is constantly evolving to meet the needs of the present-day marketer. Staying on this trend, the 2.10 M...

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  Every few years, there are new buzzwords that begin to circulate the marketing industry. These words encourage companies to think dif...

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July 19, 2016 / Published in Blog

I was out bowling with some (millennial) friends the day that Pokemon Go was launched in the US. While I was waiting my turn to bowl, one of...

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ScoliSMART - a Mautic customer

ScoliSMART Earns Patient Trust With Mautic

Implementing a mature marketing approach with dynamic forms and segmented nurturing campaigns helped them move on from dead-end direct mail campaigns.

A number of years ago, the New England Direct Marketing Association invited me to speak about marketing metrics and which ones were importa...

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In the old days, a brand meant putting your mark on something to signify the source or ownership. Animals were branded with the name of thei...

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Over the last couple of years Inbound Marketing has become a rally cry for the marketing world. This has come at a time where traditional ma...

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Rx Marketing Group - a Mautic customer

Mautic Offers the Right Kind of Innovation

Learn how Mautic delivers best-in-class email performance to Rx Marketing Group while reducing their email and automation solution expense by 30%.

Marketing attribution is the science of measuring whether a marketing activity is successful. In a survey conducted by Forrester Research, 5...

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Communities have been around forever. Thousands of years ago people needed to live together in groups to survive. Each member had different ...

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