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CMO Secrets with Greg Lord

Moltin's VP of Marketing shares what the biggest challenges are in the commerce space and how he would construct his marketing dream team.

See Greg's Secrets
September 6, 2017 / Published in Blog

Modern marketing automation software is constantly evolving to meet the needs of the present-day marketer. Staying on this trend, the 2.10 M...

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  Every few years, there are new buzzwords that begin to circulate the marketing industry. These words encourage companies to think dif...

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July 19, 2016 / Published in Blog

I was out bowling with some (millennial) friends the day that Pokemon Go was launched in the US. While I was waiting my turn to bowl, one of...

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ScoliSMART - a Mautic customer

ScoliSMART Earns Patient Trust With Mautic

Implementing a mature marketing approach with dynamic forms and segmented nurturing campaigns helped them move on from dead-end direct mail campaigns.

A number of years ago, the New England Direct Marketing Association invited me to speak about marketing metrics and which ones were importa...

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In the old days, a brand meant putting your mark on something to signify the source or ownership. Animals were branded with the name of thei...

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Over the last couple of years Inbound Marketing has become a rally cry for the marketing world. This has come at a time where traditional ma...

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Rx Marketing Group - a Mautic customer

Mautic Offers the Right Kind of Innovation

Learn how Mautic delivers best-in-class email performance to Rx Marketing Group while reducing their email and automation solution expense by 30%.

Marketing attribution is the science of measuring whether a marketing activity is successful. In a survey conducted by Forrester Research, 5...

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Communities have been around forever. Thousands of years ago people needed to live together in groups to survive. Each member had different ...

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