Inspired by the epic words of the late, great Freddie Mercury, it’s time for marketers to break free from outdated marketing automation solutions. There’s a better alternative to technology that’s been around for more than a decade, and has failed to keep up with today’s modern marketing demands.
Catalyst or Inhibitor?
Marketing automation has been central to the day-to-day life of so many of us. We rely on it for everything from website tracking, to emails, nurturing campaigns, workflows, internal communications, etc. And when compared to the days before it existed (yes some of us do remember that time), it has been a game changer that has helped us immerse in the digital world to understand and communicate with our buyers.
Time doesn’t stop and neither does change. Marketing is evolving at such a rapid pace, which no doubt is a result of the evolution of and impact of technology, and we’re all sprinting to keep up. For a core solution – like marketing automation – to not evolve at the same pace is crossing the line from marketing accelerator to marketing inhibitor. If you’re not already taking a hard look at what your marketing automation solution is doing for you today, it’s time to start reevaluating.
The New Fundamental
Your marketing automation needs to cover the basics, but at the same time give you the freedom to try new tactics without the burden of buying two, three or four other tools. Inherent to any technology solution in the age of consumerization, marketing automation is no exception and needs to be easy to use for anyone on your team. And last, but certainly not least, it has to be flexible enough connect easily with other martech or business solutions your team depends on.
If you’re starting to realize that your existing marketing automation solution is holding you back, it’s time to consider Mautic as your new, modern alternative. We’d love to show you what it can do – let’s schedule a demo today!