Jess Iandiorio, CMO at Mirakl, highlights the importance of product marketing roles, shares why it's important to avoid 'vanity metrics' in ...

See Jess' Secrets

Avoid being on the awkward or selfish side of a conversation when your brand is building relationships with your customers. Read from Katie ...

Learn CX Fundamentals

Personalization vs Dynamic Content? Let's set the record straight on what each term means and how digital marketers use each to build campai...

Read how to use your personalized data
ScoliSMART - a Mautic customer

ScoliSMART Earns Patient Trust With Mautic

Implementing a mature marketing approach with dynamic forms and segmented nurturing campaigns helped them move on from dead-end direct mail campaigns.

Fuze's CMO, Brian Kardon, shares how his role as story teller aligns with Fuze's mission, where marketers are making the biggest mistakes, a...

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I would rarely use more than 3 or 4 reports to satisfy my learnings from each campaign. If you’re on a team where these results are used a...

Comparison to Salesforce Marketing Cloud Pt. 5

I would rarely use more than 3 or 4 reports to satisfy my learnings from each campaign. If you’re on a team where these results are used a...

Comparison to Salesforce Marketing Cloud Pt. 4
Rx Marketing Group - a Mautic customer

Mautic Offers the Right Kind of Innovation

Learn how Mautic delivers best-in-class email performance to Rx Marketing Group while reducing their email and automation solution expense by 30%.

After creating over 100 journeys, I would still find I missed something along the way.

Comparison to Salesforce Marketing Cloud Pt. 3

I felt as though I acted as more of a developer than a marketer just to be able to execute across the various SFMC channels that my team pai...

Comparison to Salesforce Marketing Cloud Pt. 2

I’ve used SFMC for 5 ½ years, and I can honestly say it took me 3 of those years to become a power-user. Along the way, I acquired advanc...

Comparison to Salesforce Marketing Cloud
Wilson Advertising - a Mautic customer

Wilson Advertising Gains Insights With Mautic

When Wilson Advertising began a search for a foundational marketing platform, they found the strategic fit and partnership they were looking for in Mautic.

The freshly-minted CMO talks marketing strategy, shares powerful leadership advice, and explains why she's excited to see B2B companies lear...

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