Our development team here at Mautic marked the end of their first sprint as an agile team by releasing Mautic 2.4 to customers earlier this week. Users now have the ability to integrate Mautic with Hubspot CRM, another notch in the belt that helps marketers connect the dots across the marketing stack and work hand-in-hand with their sales counterparts.
With this new plugin, users are able to:
- Automatically push leads to Hubspot CRM and into the hands of your sales team in a timely manner.
- Sync updates in Mautic based on data from contacts and companies in Hubspot CRM ensuring you have the most up-to-date data available to use for segmentation and campaign development.
- Access to the activity timeline of all of their contacts directly from Hubspot CRM, giving sales reps more insight into their prospect’s interests and the ability to have to more informed conversations.
One of our objectives is to build an open marketing automation solution that ensures you have visibility into your audience interests and behaviors, so you can create more impactful marketing campaigns. The Hubspot CRM integration is just one of the many plugins to come that arms you with a higher level of marketing intelligence that will help you drive growth for your business.