On the heels of our 2017 People’s Choice Award for Best Marketing Automation by CMS Critic, Mautic is excited and proud to announce that we’ve just been named a 2018 Technology ROI Award Winner by the independent research and advisory firm, Nucleus Research. Specifically, Mautic was recognized for helping our customer, uTest, achieve 585% ROI while driving significant marketing performance, including increased customer retention, improved user satisfaction, and increased adoption rate.
For more on our relationship with uTest, including customer quotes and marketing results, read our Success Story here.
To access the complete uTest ROI case study, click here
About the Tech ROI Awards
Every year for the past 16 years, Nucleus Research has invited corporations, non-profits, governmental and educational organizations to nominate technology implementation projects. An independent ROI assessment is conducted to identify deployments that have achieved exceptional quantifiable business results, and the top 10 are recognized. In 2018, a total of 280 entries were received.
For more information on the Tech ROI Awards, including details around judging and the list of the other winners, visit here.
About uTest’s implementation of Mautic
uTest replaced its legacy marketing automation solution with Mautic to drive growth and innovation while cutting costs. Their key priorities and requirements included a platform that was easy-to-use, offered expert onboarding and training, and could integrate and operate not just with the other stack tools they bought, but also with the proprietary testing platform they built.
In addition to helping uTest realize 585% ROI, Mautic also drove the following results:
- 27% increase in customer retention
- 20% increase in user satisfaction
- 90% increase in adoption rate
“uTest is a high-growth tech company. We’re always looking for ways to accelerate growth. It’s critical that we choose flexible, scalable technology solutions – like Mautic – that will grow and adapt with our business, not confine us to one way of doing things. Mautic’s slick, simple UI, overall ease of use, and ability to easily connect with other systems really sold us.”
– Matt Solar, Sr. Director of Marketing and Community, uTest