Marketing automation is not one-size-fits-all. It’s one-size-fits-one. Each company has its own set of goals and objectives, and uses diff...
Adoption of ABM is at an all-time high. More than 90% of marketers believe that ABM (account-based marketing) is essential to B2B marketing.
Marketers, do yourself a favor and think outside the MQL box. It’s a dated and irrelevant concept that has outlived its usefulness.
