74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests.
This means that nearly three-fourths of your website visitors want personalized experiences. As a marketer, how can you show personalized and relevant information to consumers without knowing much about them?
All marketing programs today should have a revenue generating purpose.
The problem with that statement is this: 65% of sales reps say they can’t find content to send to prospects. With so much marketing content being produced, this number is shocking.