The more particular you become with you nurture paths, the less questions you’ll have to explain about the data later on.
Prioritization of leads takes significant time ‒ unless you have a sound lead scoring strategy in place. Your sales team can spend countl...
For a sales rep, converting a list of cold leads to new business opportunities takes a ton of time and effort.
Marketers, do yourself a favor and think outside the MQL box. It’s a dated and irrelevant concept that has outlived its usefulness.