Visual design is the forefront of your brand. If I walk up to you trying to sell something, you will see me and make some decisions before you even hear what I have to say. You will categorize me based on past experiences with other people who have tried to get you to buy something.
CMS Critic has revealed their 2017 Award winners. We are thrilled that Mautic has been voted as this year’s People’s Choice for Best Marketing Automation Suite! We’re still relatively new to the MarTech landscape, so we were honored to learn that we had been considered for the award.
Marketing automation is not one-size-fits-all. It’s one-size-fits-one. Each company has its own set of goals and objectives, and uses different processes and strategies to accomplish them.
In the old days (we’re talking 10-15 years ago), marketers had one digital property (their website) and one channel (email) to manage.
Prioritization of leads takes significant time ‒ unless you have a sound lead scoring strategy in place.
Your sales team can spend countless hours sifting through names and making educated guesses at who to call. But the most successful sales teams are the ones who know how to prioritize their follow-up and make connections with your “best fit” leads.
For a sales rep, converting a list of cold leads to new business opportunities takes a ton of time and effort. Being a sales rep myself, there is nothing more frustrating or distracting than getting stuck doing unnecessary research, manually personalizing emails or calling bad leads.
Software limitations are holding companies back. So when uTest’s legacy marketing automation solution brought challenges in the form of personalization, in-app notifications and SMS capabilities, the company decided to look elsewhere for a solution.
uTest replaced its legacy marketing automation tool with Mautic to drive growth and innovation while cutting costs.
74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests.
This means that nearly three-fourths of your website visitors want personalized experiences. As a marketer, how can you show personalized and relevant information to consumers without knowing much about them?
Every marketer has had their share of bad days. If you’ve ever sent the wrong email to a big list, or shipped conference materials to the wrong location, or shut down a webinar in the middle of said webinar, well, you’re not alone.
As far as buzzwords go in marketing, personalization is up there with the all-time greats. Even the buzzword of the year, “Account-Based Marketing”, is centered around offering more personalized messaging to specific target accounts. Dynamic content is no different. It’s about using the same email, form, landing page, or web page to deliver a unique message to each visitor.
Inspired by the epic words of the late, great Freddie Mercury, it’s time for marketers to break free from outdated marketing automation solutions. There’s a better alternative to technology that’s been around for more than a decade, and has failed to keep up with today’s modern marketing demands.