A single communication channel won’t work for marketers anymore. Did you know that 92% of online ads aren’t noticed in 2017?

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Since the beginning of marketing, there have always been two camps. Data and creative. These two groups have done their best to work togethe...

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  Every few years, there are new buzzwords that begin to circulate the marketing industry. These words encourage companies to think dif...

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ScoliSMART - a Mautic customer

ScoliSMART Earns Patient Trust With Mautic

Implementing a mature marketing approach with dynamic forms and segmented nurturing campaigns helped them move on from dead-end direct mail campaigns.

July 19, 2016 / Published in Blog

I was out bowling with some (millennial) friends the day that Pokemon Go was launched in the US. While I was waiting my turn to bowl, one of...

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A number of years ago, the New England Direct Marketing Association invited me to speak about marketing metrics and which ones were importa...

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Everyone who has worked in business understands that we operate in a free market economy. At anytime a new company can enter a market at wil...

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Rx Marketing Group - a Mautic customer

Mautic Offers the Right Kind of Innovation

Learn how Mautic delivers best-in-class email performance to Rx Marketing Group while reducing their email and automation solution expense by 30%.