If you’re like other companies, your marketing stack is a hodgepodge. You have a CRM from one vendor, an email tool from another, a homegrown database or application, plus a handful of smaller plug-ins that perform simple tasks like load data from one tool to another. When you stitch together a bunch of single-point solutions like this, you can end up creating a real monster – a FrankenStack! [cue the blood-curdling scream]
And what does a monster do? It lurches, frightens the locals, and must one day be destroyed. See how well this analogy holds up in our newest eBook. Download your free copy today!
Did you know:
- The average company runs ~14 products per stack
- Only 3% of marketers say their stacks are adequately connected
- Just a 10% slowdown or lag in application performance can cost a 300-employee company $6,000 per day. That’s $150,000 per year.
Even if you’re a 1/4 of this size (75 employees), that’s $1,500 per day / $37,500 per year. Remember, this is just a 10% lag – imagine what happens when you start factoring in component crashes and total downtime. (By the way, we cite all our sources for these stats in the eBook.)
Now think beyond the technology and operating expenses. Are you considering all of the risks your stack may be posing to your company… and, more importantly, to your customer experience?
Halloween may be over, but your FrankenStack will keep haunting you for years to come. Understand the threat, and learn what you can do about it.