Our development team here at Mautic marked the end of their first sprint as an agile team by releasing Mautic 2.4 to customers earlier this week. Users now have the ability to integrate Mautic with Hubspot CRM, another notch in the belt that helps marketers connect the dots across the marketing stack and work hand-in-hand with their sales counterparts.
It’s that time of year again… the beloved holiday season. Here in the states, this past weekend and the infamous Black Friday kicked off the annual holiday shopping extravaganza. Recent history and the growth of ecommerce has turned what used to be a day into an entire week plus of the “best deals of the year” for all your holiday shopping needs.
Every few years, there are new buzzwords that begin to circulate the marketing industry. These words encourage companies to think differently about how they go to market. The goal is usually to make marketing more relevant and effective.
As the leading open source marketing automation solution, Mautic’s engineering team — and our vibrant open source community — have spent the past several months adding great new features, flows and integrations. And today, we’re announcing some new enhancements to our Mautic Cloud Free product, and an all-new Mautic Cloud Pro product.
For years Gary Vaynerchuk has said “Marketers ruin everything”. As a marketer, I always cringe when I hear that. I take it so personally. But then I hear him explain;
“…what we know is if you followed a brand, or as you use Facebook, as many of you do, or Twitter, we see a lot of crap, right?
I was out bowling with some (millennial) friends the day that Pokemon Go was launched in the US. While I was waiting my turn to bowl, one of my friends showed me this new game that he described as ‘bringing his online and offline lives together.’ Even though it had only been around for only a few hours, he couldn’t stop playing it.
A number of years ago, the New England Direct Marketing Association invited me to speak about marketing metrics and which ones were important to track. Back then, consumers were just starting to research and buy products online. Large amounts of available data was starting to inundate marketers and since I worked at a business intelligence company, they wanted to hear my thoughts.
In the old days, a brand meant putting your mark on something to signify the source or ownership. Animals were branded with the name of their owner to ensure that if they got lost they could be returned to the right owner.
We’re excited to share some recent news about the partnership with _underscore.vc and G20. We feel more emboldened than ever as we are “underscored” by a Core group that believes in what we are trying achieve. We wanted to take a few minutes to highlight the philosophies we share and the value it will bring to you.
Everyone who has worked in business understands that we operate in a free market economy. At anytime a new company can enter a market at will, with the sole purpose of taking away your customers. There are many reasons this may occur.