Over the last couple of years Inbound Marketing has become a rally cry for the marketing world. This has come at a time where traditional marketing methods are getting more expensive and are hard to measure. At the same time the marketer is being asked to prove a better return on investment and also leverage new channels such as social which are getting more popular every day.
Marketing attribution is the science of measuring whether a marketing activity is successful. In a survey conducted by Forrester Research, 50% of the respondents said measurement remains the hardest part of marketing. Additionally, 51% are dissatisfied with how they measure marketing ROI.
Communities have been around forever. Thousands of years ago people needed to live together in groups to survive. Each member had different skills and contributions but the intent and interest was the same – survival. A community is a group that feels connected with each other due to a overlaps of intent, identity, interest and experience (Source).