Rx Marketing Group
Rx Marketing Group (RxMG) is a strategic, ROI-driven agency specializing in integrated, online marketing campaigns. They are lean and nimble, with a group of 20 professionals supporting a range of client services that include writing and design, email and website development, campaign creation, and analytics.
Andrew Clark is a Founding Partner at RxMG responsible for managing the team’s operations and execution. Frustrated by the diminishing returns of his existing tool’s batch-and-blast email campaigns, and exhausted by the manual processes required to implement those campaigns, he decided to reevaluate his team’s approach. He knew there had to be a better way.
Modern Marketers Require Modern Solutions To Keep Up
RxMG’s client strategy has always centered on the customer journey, and as Andrew says, “That journey can’t start if emails aren’t reaching inboxes.” Having lived through the rapid growth years of email marketing, he witnessed firsthand the kinds of challenges created when email service providers (ESPs) would change their settings and rules.
“The evolution of email marketing hasn’t just been about better targeting and subject lines, we’ve also had to keep up with shifting algorithms impacting spam recognition, sender scores, and ultimately deliverability. It’s gotten a lot harder, especially now that [marketers] are sending more emails than ever before.”
As Andrew began evaluating email and marketing automation tools, he was concerned that many of them weren’t prepared to keep up with present day marketing demands. Several tools were much older than he thought, having been built over a decade ago. Others were part of rigid, closed systems that created resource strains and bottlenecks by trying to own every marketing process and function themselves. In talking with users of these tools, Andrew learned that it would regularly take anywhere from ten to 24 hours to complete a single email send. That kind of timeline would be totally unacceptable for Andrew’s team, particularly when taking into account the time-sensitive nature of some of their campaigns.
Andrew continued looking at more tools, and he continued to see red flags. In their attempts to be innovative, Andrew felt that many of the solution providers focused on features that sounded fancy but didn’t solve the everyday challenges of RxMG’s team or clients.
“I’m all for bells and whistles, but fancy doesn’t drive bottom line. I was being shown features that cost more and sounded hard to learn – I knew our team and clients would never use them. That’s not the kind of investment that would ever make sense for us.”
Open Marketing Philosophy Maximizes Strengths
When it came time to preview Mautic Cloud Pro, Andrew was happy to see a fresh approach. Instead of trying to own each and every step, Mautic strategically partners with best-of-breed ESPs to handle email delivery. This gives Mautic the ability to focus on delivering the best automation and personalization engine possible while ensuring that customers maintain truly modern email capabilities.
Mautic also demonstrated clear capabilities and value for Andrew’s highest priority needs. Andrew wanted a tool that could capture leads along with their entire engagement history across digital properties; he wanted a tool that would enable visual creation of multi-touch, multi-channel campaigns; and he wanted a tool that could support dynamic audience segmentation and enable his team to deliver highly personalized customer experiences. Mautic was built for all of that.
Useful Innovations Drive Superior Performance
RxMG made the decision to switch to Mautic. Thanks to the expert training and white-glove support from Mautic’s Customer Success team, Andrew’s team was up and running in just a couple of weeks, seamlessly connecting Mautic with their homegrown customer database, and saying goodbye to the outdated solution that had previously caused them so much frustration.
“The process was incredibly smooth, and I’d even say enjoyable. I genuinely enjoyed talking and working with their team – from the Customer Success team all the way up to their CEO who made time to meet me in person. That meant a lot.”
Email continues to be a critical component for RxMG as they help their clients map effective customer journeys. And thanks to Accelerator, a proprietary innovation in Mautic Cloud Pro, RxMG is experiencing industry-leading email send speeds, regularly delivering hundreds of thousands of emails in minutes.
Andrew’s team is now implementing and launching new client accounts faster, easier, and more efficiently than ever before. Compared to their previous solution, Mautic has reduced their client setup time by 40%, and reduced their email and automation solution expense by 30%. Originally, Andrew and Rx Marketing Group set out to find a marketing tool, but instead, as Andrew says, “we found a partner.”