Mautic is a fully featured marketing automation platform, with all the capabilities you'd expect from a turnkey solution. But it’s far more than just a list of features. For any automation strategy to be successful, it must be more than website tracking and emails. It has to work across your entire brand experience, and across communication channels. It must connect systems and deliver timely, relevant data to inform your decisions. Only by thinking of your entire customer journey -- and your marketing automation -- holistically can a company create true customer engagement and loyalty.