Account-based Marketing (ABM)

Even though executing an account-based marketing strategy is still a mystery for many of us, for others it's critical to their success.  Mautic includes separate contact and company objects so users can create marketing campaigns by account, as well as scoring capability at an account level to help understand qualification.

Mautic Account-based Marketing

Personalize Communications

Organize automated campaigns with personalized communications based on the combination of overall account information and corresponding contact details.

Track Activities Across Accounts

Track contact activities with associated accounts to apply points and inform selection process and content strategy.

Connect All Touch Points

Keep other internal groups, like sales and customer success, informed about all account activity to deliver a better experience at every touch point for customers.

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