Audience Segmentation

Simply put, audience segmentation is a way for you to organize your contacts - and corresponding messages - into groups that make sense for your business.  Segments can be created to include contacts based on set criteria, based on actions taken, by list import, or even added manually.  Users have the freedom to create segments that align with their go-to-market strategy, and adjust them whenever things change.

Mautic Audience Segmentation

Organize Data

Segmenting your data will help you organize your contacts and content, helping you deliver relevant information to the right part of your audience.


With Mautic you have the flexibility to build as few or as many segments as you need, and adapt or add them as your audience changes over time.

Tailored Messages

Nurture your audience with ongoing automated communication by segment, building rapport by sharing information that helps their purchasing decision.

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