Lead Scoring

Each organization has their own set of unique characteristics that make a qualified prospect.  Sometimes it's at the individual level, other times organizations have an account-based approach and need visibility across their target accounts. Either way, Mautic allows you to implement a lead scoring or company scoring system that aligns with your marketing strategy.

Mautic Lead Scoring

Assign Points

Automatically assign points to leads or accounts, based on demographic and/or activity information, to find qualified prospects for your sales team.

Personalize Content

Build automated campaigns based on contact or account scores that will deliver the most relevant content to your audience, at the right time.

Trigger Activities

Trigger additional automated activities, including assigning contacts to your sales team in your CRM, dynamic messages, or movement across campaigns, based on points earned.

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