Progressive Profiling

The longstanding debate of short form versus long form isn't going away anytime soon.  One way marketers have learned to optimize for conversion is by incorporating progressive profiling into their forms.  Each time visitors return to your site, you can present a different set of fields on your forms to collect a little more unknown information which can help qualify leads or create more personalized communications.

Mautic Progressive Profiling

Long form vs. short form

Find the balance between short forms and long forms on your site, then layer in progressive profiling to automatically gather new, different information from your return visitors.

Align with Buyer Journey

Collecting additional information about your contacts will help you better understand where they are in their buying journey and allow you deliver more relevant information along the way.

Better Segmentation

Move contacts between segments based on new information and automatically deliver relevant content based on their needs and interests.

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